Never Judge A Book By Its Cover?

Never judge a book by it’s cover is an old saying that rings true in most cases, but when it comes to the overwhelming assault on our senses this is far from the truth. When marketing a product in this day and age perception plays a key factor in the buying process. We have two round things in our head that allow us to see. We are more inclined to engage with a product if the visual aesthetics peak our interests. For a designer this can be very difficult because everyone has a different perception on what they like to see.

There are many factors that determine what we like and dislike. For example, age, education, gender, location, income, upbringing, nationality just to name a few. These many factors have to be considered when designing for a project or client. Once you become familiar with your product you have to then study what the target market maybe. As a designer I can't just put some images on the product and hope it reaches people. I have to research the audience that I'm designing for and this takes time.

So back to the title, when we go into a bookstore or look at books online the first thing your eyes see is the cover. If you are looking for a good autobiography more than likely you will pick up the book that has a great graphical representation of the subject rather than a typographical graphic. We are first attracted to images case in point some of the oldest forms of written language was that of images. Ancient Mayans, ancient Egyptian all used graphic symbols to communicate. So it's fair to say that we as the human race like visualization as a key component to communicate.

The reason for this blog entry is to let clients know that there is more work that goes into the production of your project other than just concept development. As designers we research your project in depth to come up with something that will represent you, your brand, your ideology, and your target market. We want people to judge the book by its cover because it is the first impression or the first contact experience they will have with you. Don't settle for less, key word here is less because is if you settle for less, less is what you will sell and the less you will reach in this day and age of perception. Till the next post keep being creative. 

Troy